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Diversity, Equity, and Inclusion

The Pulse: Financial Decisions by Generation

February 14, 2023

How are different generations handling their money?


Last week we looked at financial decisions American consumers have made recently and how spending habits have changed since COVID-19. Now, we’re breaking it down by generations.

Read on for the findings.










This CARAVAN survey was conducted by Big Village among a sample of 1,003 adults 18 years of age and older. The online omnibus study is conducted three times a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live on February 3-5, 2023.

Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.