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The Pulse: New Year, New Insights

January 12, 2021

The Pulse of the American Consumer is ringing in the new year with continued insight into opportunities for businesses across all industries.


With the new year and social changes happening every day, it is vital that businesses connect with and understand their consumers – what they are going through, what they need, and how they feel.

At Big Village, we have the real-time pulse of the consumer, today, and always. Throughout 2021, we will be offering weekly insights through identifying important data points and trends from the voice of the consumer.

If you would like more information on Big Village CARAVAN surveys, contact us below:

At Big Village, we will be keeping up with the pulse of the consumer throughout 2021, and are regularly running our CARAVAN surveys on current social issues. Contact us at for more information or for the full CARAVAN survey findings.

This Online CARAVAN® omnibus survey was conducted January 8-10, 2021. Approximately 1000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.

Written by the CARAVAN team at Big Village Insights.