The Pulse of the American Consumer is focused on continued insight into consumer sentiments for businesses across all industries.
Public health and politics are top of mind for consumers when it comes to current events. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel. At Big Village, we have the real-time pulse of the consumer, today, and always.
57% of Americans are concerned about the Coronavirus.
85% of Americans agree that mental health is not given enough attention as a public health crisis in the U.S.
83% of Americans are concerned that the foundations and core principles of democracy in the United States are eroding on an increasing basis.
71% of Americans agree that it is possible to address gun safety measures (e.g., stronger background checks, closing gun show loopholes, ghost gun restrictions), while protecting 2nd amendment rights.
Methodology
This Online CARAVAN® omnibus surveys was conducted on July 8-10, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative.
Written by the CARAVAN team at Big Village Insights.