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The Pulse: Social Media Usage

May 22, 2023

We surveyed Americans on their social media usage.


What are they using, how often are they using it, and what are they using it for? Take a look below to find out more!


How many social media platforms are you currently on?


What social media platforms are you most active on?


To what extent do you agree or disagree with these statements regarding the role of social media platforms in society?


Do you have a different personality on your social media pages?


To what extent does social media influence your behaviors and actions?


How many hours per day do you spend on social media?


How useful is social media for learning?


What do you use social media for?


How often do you use/post on social media?


Which of the following do you consider essential functions that social media platforms do for you?



This CARAVAN survey was conducted by Big Village Insights among a demographically representative U.S. sample of 1,010 adults, 18 years of age and older. The survey was live from May 12th – May 15th, 2023.

Learn more about our Online CARAVAN® omnibus surveys here.

Contact us at for more information.