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The Pulse: Super Bowl 2023

January 31, 2023

The Philadelphia Eagles and Kansas City Chiefs will face-off next Sunday for the 2023 Super Bowl.


Read on to find out what consumers are looking forward to this year during the Super Bowl broadcast, and how people are incorporating their own social media platforms to be a part of the conversation.

78% of Americans plan to watch the game. The following plan to watch…





We also asked about ads and social media usage during the broadcast.







See how consumers plan to take action after seeing an ad during The Super Bowl




This CARAVAN survey was conducted by Big Village among a demographically representative U.S. sample of 1,019 adults, 18 years of age and older. The survey was live from January 19th – January 22nd, 2023.

Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.