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In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

Looking for new, innovative products to support automation is really important, as it can ultimately help free up time and allow us to provide insights and solutions to our clients’ objectives.

Shelf Test is a popular survey-based approach to solve pricing innovations and incorporate them into existing product lines for many product categories.

Understanding who your core audience is and knowing their interests and attitudes has never been more essential to a brand’s success, especially in media.

Ensuring an initiative opens itself up to the best, current thinking has become the hallmarks of many strategic efforts with Big Village’s Accelerated Intelligence.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

Big Village Launches Smart Targets: Dynamic Real-Time Audience Segments That Help Brands and Agencies Reach the Highest Value Customers and Reduce Waste.

As the world is quickly shifting in the era of rapid technological advancement, AI-generated content has become an increasingly important factor to consider.

Customer Experience (CX) professionals must prove the value of customer experience for their organizations now more than ever.

Failure to make the monetary connection between efforts to measure, monitor, improve and manage customer experience can have detrimental impact on funding for these critical workstreams and efforts which may lead to drastic personal consequences for the individuals responsible for managing CX.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.

Big Village, in partnership with Clickagy, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting.

Our team at Big Village Insights conducted an online omnibus CARAVAN® survey to discover consumers’ feelings about what some call the most romantic day of the year, Valentine’s Day.

Leveraging a US representative sample of over 25,000 survey completes, Big Village’s Audience Intelligence is a fully integrated and holistic planning and activation platform that addresses media planning, profiling and general media insights in one.

Richland will be responsible for developing research topic ideas, analyzing quantitative and qualitative data, and researching trends among young consumers to author Cassandra’s monthly data report through clear storytelling and actionable insights.

Big Village, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer.