Digital Hives
Digital Hives offer short-term, scalable solutions to get you into the homes, hearts and minds of key consumers. Quickly uncover the insights needed to build authentic relationships with your target customers, convey your brand story with greater humanity, honesty, and conviction, and drive dynamic and durable brand growth.
Why run a short-term Hive?
Use Hives for any research need: from segmentation deep dives, to customer journey mapping, to concept/messaging refinement, to co-creation and innovation, to answering within hours the questions that keep your teams & leadership up at night.
Get robust feedback, uncover personal stories & conduct rich ethnography with 100s of customers – while leveraging AI tools to unpack core differences & synergies between your target segments.
Go live within days, from kick-off to a detailed analytic report within 2-4 weeks.
While the Hive is live, pivot your insights objectives as you learn and focus in on evolving areas of impact.
What you get with a Digital Hive
Your Team
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Custom recruitment led by a dedicated team (B2C and B2B, across all verticals & geographies) using creative sourcing including panels, social media and niche partners
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Continual member monitoring and moderation, ensuring that every Hive respondent is vetted, verified, high-quality and deeply engaged throughout the length of the study.
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Creative research design that leverages multiple intelligence theory to elicit deep thinking from different people on different devices
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Senior strategic leadership on every project, ensuring a final analytic report that is high-impact and delivers C-Suite-level insights
Our Tools
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Quick polls & surveys with rating, card sorts & scale allocations
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Video and audio response options for natural voice, emotion-led story-telling, even on mobile devices
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Video and photo-based virtual ethnography & IHUTs
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Closed and open-ended, guided fill-in-the-blanks storytelling
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Image and video annotation with heat mapping
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Screen “safaris” for video-based digital ethnograph
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Live video focus groups & IDIs
Our Tech
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Fully mobile-optimized and available in 25+ languages
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Detailed registration profiling, enabling private and targeted activities & easy comparative analysis
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Dynamic dashboards with customized and manipulable charts, graphs, word clouds
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Automatic transcription of all video & audio responses (including live focus groups/ IDIs) + one-click ability to create video clips and stitch together sizzle reels
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Exportable data in SPSS-style output for easy porting into internal dashboards and analytic tools
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Integrated AI that easily finds trends & themes, and enables robust data-querying
Pricing
Digital Hive pricing depends on:
- The length of time you want to spend with members
- Total number of respondents
- The incidence of the audience with which you want to engage (B2B, B2C, niche, general, etc.)
- The objective of the Hive itself (so we can accurately determine member incentives based on whether we are asking for them to do live groups/interviews and/or engage in virtual ethnography, etc.)
A full-service 30 min Hive of 100 members of 20%+ incidence typically starts at $25,000.
Featured Case Studies
View Case Study
Detailed Ride-Along Impressions for a Global Auto Manufacturer
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Understand Your Competition with Digital Hives Online Communities
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Unlocking Emotional Connections with Gen Z & Millennial Content Creators
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