Brand Tracking
With Big Village’s Brand Tracking capabilities, you can monitor your brand perception and brand equity at the level that you need. Our Brand Tracking is not a one size fits all solution – our three tiers offer different levels of customization and different levels of pricing, so you can tailor your brand tracking survey to your needs.
As the pace of change moves faster than ever, so do shifting brand perceptions. It’s more important than ever to be able to get a pulse on what consumers think about your brand – and how those brand perceptions may shift over time.
Measure brand perception and brand equity with Big Village.
Tier 1:
Omnibus Solution
Leverage our 3 times a week CARAVAN® Omnibus survey to quickly get your brand tracking results.
- National Rep Sample (n=1000)
- 3-Day Delivery
- Up to 7 minutes
- Online dashboard and cross tabulation tool powered by Forsta
- Quarterly Fielding:
Starting at $34,000 per year - Monthly Fielding: Starting at $87,000 per year
Tier 2:
Solo
Solution
Conduct your brand tracking in your own survey which utilizes our fast and efficient CARAVAN® survey infrastructure.
- National Rep Sample (n=1000)
- 5-Day Delivery
- Up to 15 minutes
- Targetable sample*
- Online dashboard and cross tabulation tool powered by Forsta
- Quarterly Fielding: Starting at $44,000 per year
- Monthly Fielding: Starting at $110,000 per year
*Standard demographics (i.e. Gender, Age, Region) at no extra cost. Lower-incidence audiences may require increased costs.
Tier 3:
100% Custom Solution
Your personalized, unique, brand tracker conducted with custom execution and exposure data.
- Customizable base
- Targeted Sample (Incidence > 5%)
- 7-Day Delivery
- Up to 25 minutes
- Online Dashboard and Cross Tabulation Tool
- Granular Campaign Exposure Data
- Quarterly & Monthly Fielding: Contact us for pricing
Metrics for Tier 1 & Tier 2:
Custom Profiling Questions | Brand Funnel (awareness, consideration, usage, preference) | Attribute Association | Campaign Metrics (interaction, interaction channel, social media platforms) | Custom Questions
Targetable demographics include Gender, Generation, Region, Race, Household Income, Children in Household, and Home Ownership Status. Additional demographics can be targeted but may require additional costs.
Featured Case Studies
Agile Brand Tracking and Activation
Driving Brand Awareness and Affinity
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